Category Archives: Whole Life Insurance

Industrial Alliances Life & Serenity 65 – An All-In-One “Boomer” Care Plan


You may have heard the news recently that Canadians over 65 have overtaken Canadians under 14 for the first time in history. This is the demographic time bomb that everyone calls the Boomer Generation. Seniors are now the biggest consumer class in Canada, and insurance is no different.

Industrial Alliances Life & Serenity 65 is an interesting plan that offers a little more than just a seniors-friendly face on the box. It proposes to offer life insurance protection, limited critical illness protection, and an annuity on top of it.  And as you can see, these three features together make Life & Serenity 65 a rather unique product that Canadian seniors should be aware of.

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UL Mutual’s Equitable Program offers an Avant-Garde Insurance Prospect

Nothing is more frustrating than trying to predict the market to a dime. Whether the recent call to keep federal interest rates has you breathing a sigh of relief or turning your knuckles white – our financial security is in due, in no small part, to changes in the market.

In the tradition of Empire Life’s somewhat maligned (and as of this writing: defunct) Hybrid 100 plan, UL Mutual brings its permanent life insurance plans to the forefront with their Equitable program: a permanent life plan that offers UL Mutual’s signature “avant garde” style of wealth management.

Like the Hybrid 100 plan, the Equitable Program offers premiums based on Canada’s current interest rates – though with protective features that can make it a little more enticing when trying to play the market.

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