Category Archives: La Capitale

La Capitale’s Pure Permanent Products – Competitive Pricing in an Expensive Market


Two things come to mind when you talk to brokers about permanent life insurance: “Boy, this doesn’t cover a whole lot” and “Boy, this is expensive!” And for a majority of permanent life plans, that’s true: they high a higher price tag and they’re generally quite transparent (ie: you get the life coverage and not much more.)

This week we’re tackling two of La Capitale‘s forays into the permanent life market, labeled under their “Pure” series: 100% Pure Protection and 100% Pure Evolvement. Both offer the assurance the permanent life provides while tackling, albeit in different ways, the issue of the price tag. The question is: is the carrot enticing enough, or is it just a stick in disguise?

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