Category Archives: Illness Protection

Industrial Alliances Life & Serenity 65 – An All-In-One “Boomer” Care Plan


You may have heard the news recently that Canadians over 65 have overtaken Canadians under 14 for the first time in history. This is the demographic time bomb that everyone calls the Boomer Generation. Seniors are now the biggest consumer class in Canada, and insurance is no different.

Industrial Alliances Life & Serenity 65 is an interesting plan that offers a little more than just a seniors-friendly face on the box. It proposes to offer life insurance protection, limited critical illness protection, and an annuity on top of it.  And as you can see, these three features together make Life & Serenity 65 a rather unique product that Canadian seniors should be aware of.

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